A landing page is a special type of web page that is focused on a specific marketing or promotional activity. It is used to lead visitors to the page and get them to perform a specific action, such as filling out a form, making a purchase, or signing up for a newsletter. A landing page is generally very focused and contains only the information and elements that are relevant to the planned action. By using landing pages, companies can increase the conversion rate of their marketing and advertising campaigns by directing users to a page that is specifically tailored to their needs and interests.

A referral link is a special link used by a business or individual to attract new customers or members. If a person clicks on the link and then signs up or buys something from the company or person, the person who shared the link usually receives a reward or bonus. Referral links are often used by companies that do affiliate marketing, where people are rewarded for referring new customers. They can also be used by friends and family members to alert others to interesting offers.